Welcome back to Industry Change Episode 2 with Fitness Australia CEO, Bill Moore. Bill has been in the fitness industry for over 3 decades, starting his career as a Personal Trainer with his own studio in Balmain through to co-founding one of the largest online training programs in Australia, 12 Week Body Transformation with Michelle Bridges. And is now currently the CEO of Fitness Australia, the peak health & fitness association in Australia.
Having been in the industry for over 30 years he has seen the transformation of fitness businesses from predominantly operating an offline model to having to compete in the online space. This is best represented in his experience with co-founding Michelle Bridges 12 Week Body Transformation online program.
The industry is in a massive shift at the moment, with fitness rates at an all time high but at the same time obesity rates higher than ever. Bill predicts that the future of the industry lies in aligning fitness and nutrition so that we’re not just training fit people to be fitter.
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