Explore the world of fitness marketing and learn how to connect with a special audience: mums! Watch as Richard Toutounji chats with Fitness Business Coach Jen Dugard in this eye-opening episode. They’ll discuss why it’s time to ditch the ‘get your pre-baby body back’ idea and instead focus on creating a fitness space that works for mums. Get tips on safety, keeping clients happy, using the right words in marketing, and more. Plus, Jen shares her 17-year journey in the industry with a a mission to upgrade maternal care in fitness. Richard and Jen dig into the statistics, revealing a remarkable fact: a staggering 42.7% of gym-goers, representing the prime clientele for aspiring trainers, are mothers. If you’re into fitness, a trainer, or just curious about what’s happening in the fitness world, don’t miss this episode!
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